• Creative Director
  Head of Product Design & User Research
  MCIM 2023-present (Currently)
• Executive Creative Director
  Blink 2021-2023
• Chief Creative Officer
  Product Management, UX & Brand
  Vicimus 2019-2021
• VP, Creative Strategy
  Vicimus 2017-2019
• Chief Creative Officer
  Product, UX, Discovery & Design
  Dashboard 2015-2017
• Associate Creative Director
  Digital UX Lead
  Grey 2012-2015
• Senior Art Director
  Grey 2010-2012
• Senior Art Director
  Dashboard 2007-2010
• Art Director, Designer, Illustrator, 3d Designer/Animator & More
  Various Firms 2001-2006

I have over 20 years of experience in Creative disciplines within design, advertising, and product (SaaS) firms. this includes over 12 years of team and department leadership as well as hands-on product design and software management. Skillsets include CX strategy, Personas, Journey Mapping, Documentation, User Interviews and research, User Interfaces (UI), Information Architecture Mapping (IA) and User Experience Design (UX). Marketing skills include strategy, creative direction, art direction, design, copywriting, project management, and people management.

I have brought 6 SaaS AutoTech Products to market. I also have extensive experience in process development, operations, UX documentation, creative strategy, and user-centric research. Beyond design and SaaS Product development, I have helped to create globally adopted experiences, launched hundreds of websites, and created award-winning (Cannes, One Show, and more) brand and advertising campaigns.

I prefer a disciplined, analytical, data and user-centric approach to problem-solving and creative thinking that has served me well living between creativity and technology for the bulk of my career. This has garnered 50+ awards nationally and internationally for marketing, branding, illustration, and design (including multiple Cannes Lions, One Show Pencils, and more). As well as numerous top 15 Best Art Directors rankings in Strategy Magazine’s Creative Report Card.

Awards & Accolades: 50+ awards national and international for marketing, branding, illustration, and design.

Creative Skills: Creative Direction & Strategy, Art Direction, Concepting, Branding, Design, Illustration, Social, Digital & Traditional Marketing, Writing (short form, long form, scripting), Former 3D Character Designer & Animator

Business Skills: Executive team Experience, Team and Departmental Management, Client Management, New Business Development, Internal Planning, Budgeting, Resource Management, Project management, SOWs, Estimates, Process Development and deployment

Information Skills: UI/UX Design, UX Research & Planning, UX Strategy, Wireframes, Information Architecture, Prototypes, User Testing, UX Documentation, BRDs, Roadmaps, Product Management, Data Mapping, 3rd party data field flow mapping and requirement building – Read More

Social Skills: Interpersonal Skills, Public Speaking, Storytelling, Mentoring, Teaching

Predictive Index Profile: Scholar (read more)
Data-Driven, analytical, Strong discipline, and execution, Organized and thorough, Autonomous, Deliberate, and Task-Oriented.

Todd Lawson
Creative Professional Since 2001
LinkedIN Profile

Clients/Brands I’ve helped: Abreva, AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blu-Kote, Blue Ivy, Bombay Sapphire, Breathe Right, Bumper, Burlington Ribfest, Canadian AutoShow, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Diageo, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, GSK, GloveboxCMS, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Nissan Canada, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Phaeton Automotive Group (6 Store Automotive Retail), Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Pronamel, Sagicor General Insurance, Sensodyne, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Suburban Ford (Retail Automotive), Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Target Canada, Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (partial list)