Agency: Grey Canada
My Project Role: Art Direction/ACD
Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson,
Designer: Troy Geoghegan
Photographer: Matt Barnes
A series of print ads for Sagicor Insurance “Drive Pal” automotive app that tracked and rewarded good drivers with better insurance rates. The campaign was based around the idea that professionals that benefits from bad drivers and car accidents were sad from the lack of issues due to Sagicor Car Insurance.
Work included Print ads, brochures, logo design and general branding.
“No More Traffic Violations. Get rewarded for driving safely with DrivePal” 
“No More Accidents. Get rewarded for driving safely with DrivePal” 
“No More Speeding. Get rewarded for driving safely with DrivePal”
Tri-Fold Brochure Design and art direction
Website campaigns and content.
Animated online video
