For more than 20 years I’ve helped organizations understand people, solve problems, and create experiences that drive meaningful business outcomes.

My work spans enterprise software, SaaS platforms, digital products, customer experience design, user research, service design, and digital transformation initiatives. Today I lead product design and UX strategy for enterprise software used by some of the world’s largest financial institutions and data center operators, while drawing on a career that began long before product design became its own discipline.

Throughout my career I’ve worked at the intersection of customer needs, business goals, and technology. Whether redesigning enterprise workflows, building scalable design systems, improving customer journeys, or helping organizations transform how they deliver value, my focus remains the same: creating experiences that are useful, intuitive, and impactful.

My Approach:

Discovery

• Research
• Stakeholder interviews
• User interviews
• Business analysis

Definition

• Personas
• Journey maps
• Information architecture
• Requirements

Design

• Wireframes
• Prototypes
• Design systems
• User interfaces

Validation

• Testing
• Analytics
• Iteration

Delivery

• Documentation
• Developer collaboration
• Quality assurance

Skillset:

• Design Leadership: 12+ years leading teams, departments, and multidisciplinary organizations
• Executive Stakeholder Management: 20+ years presenting strategy, design, and innovation initiatives to clients and leadership teams
• Design Operations & Process Development: Creation of scalable design processes, workflows, governance models, documentation standards, and cross-functional collaboration frameworks.
• Business Analysis & Requirements Definition: Requirements gathering, business process analysis, stakeholder alignment, BRDs, technical documentation, and solution planning.
• User Research & Discovery: Qualitative, quantitative, and mixed-method research including stakeholder interviews, customer interviews, usability testing, surveys, persona development, journey mapping, research planning, and insight reporting.
• Experience Strategy & Information Architecture: Customer journey mapping, user flows, information architecture, workflow analysis, service design, wireframing, and interaction planning.
• Product Design & Prototyping: Low and high-fidelity interface design, rapid prototyping, design systems, interaction design, and end-to-end product experience development.
• Data & Systems Design: Requirements definition, integration planning, data mapping, workflow architecture, system relationships, and cross-platform experience design.
• AI-Enhanced Design Workflows: Rapid prototyping, design exploration, UX audits, research synthesis, documentation acceleration, and workflow optimization using AI-assisted design and research tools including Figma Make, Claude, and Lovable.
• Methods & Delivery Frameworks: Agile, Scrum, Waterfall, Design Thinking, rapid prototyping methodologies, collaborative workshops, and iterative product development practices.
• Creative Leadership: Many of the skills developed through advertising and brand leadership continue to influence my product design work today. Understanding audiences, identifying customer needs, building compelling narratives, and creating meaningful experiences remain fundamental whether the end result is a marketing campaign, a digital product, or an enterprise software platform.