Creative Direction, Brand Strategy & Integrated Campaigns
Before leading product design organizations and enterprise software initiatives, I spent more than 15 years creating brands, campaigns, digital experiences, and integrated marketing programs for some of Canada’s most recognized organizations.
My advertising career included leadership roles at Grey Canada, Vicimus, Dashboard, and Blink Creative Agency, where I helped build brands, launch products, create customer experiences, and lead multidisciplinary creative teams. Along the way the work earned recognition from Cannes Lions, One Show, Cassies, Marketing Awards, ADCC, Applied Arts, and numerous international industry programs.
While the channels and technologies have evolved, the fundamentals remain unchanged. Great products, great brands, and great customer experiences all begin with understanding people and solving meaningful problems.
Select Projects
The work below represents selected advertising, branding, experiential, digital, and integrated campaigns created throughout my agency, in-house and creative leadership career.
GSK Breathe Right Snore App & Campaign
Cassie, CMA, Marketing Awards, One Show, ATOMIC Marketing Awards
Missing Children Society of Canada Milk Carton 2.0: Worlds Most Valuable Network
Multiple Cannes Lions, Cassie Grand Prix, Multiple One Shows, LIA , Multiple MIAs, ADC, Applied Arts Winner and more…
Missing Children Society of Canada Worlds Most Valuable Check-In
Cannes Cyber Lion, One Show, Multiple MIAs Winner
Grape-Nuts “What’s Your Mountain?” 0:30
U.S. Cereal brand relaunch with multiple spots and digital activations.
