CAMPAIGN: What’s Your Mountain? Digital
Agency: Grey Canada/BirthPlaceMy Project Role: Lead Art Direction, design, UX
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Work Work
CAMPAIGN: Abreva National TV Spot
National TV Spot for Abreva Cold Sore Medication. GSK used this spot for multiple years with reoccurring media buys annually each spring.
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CAMPAIGN: Guinness Light Up
Creative Director: Glen Hunt Art Director:Todd Lawson Copy Writer: Glen Hunt During the evening commute home this billboard would light up with a glowing, dimensional pint on the Gardiner Expressway in Toronto.
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CAMPAIGN: Guinness Ambient Window Pints
Creative Director: Patrick Scissons Art Director:Todd Lawson Leading up to the St. Patrick’s day weekend we created ambient window Guinness Pints in downtown Toronto’s business district.
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CAMPAIGN: Made With Shreddies Facebook Charity
Agency: Grey Canada/BirthPlace My Project Role: Lead Art Direction, design, UX The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness.
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CAMPAIGN: Playtex Dance-Off
Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program
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APP: Global Mood Clock Project
The project is a data-visualization experiment that currently exists as a website, desktop application (windows/MAC air App) and iphone Mobile Application/Andriod Mobile Application
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CAMPAIGN: Playtex Street Beat Contest
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development
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WEBSITE: Mommyville
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.
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WEBSITE: Cymbalta Depression Hurts.ca
Agency: Grey Canada Project Role: Lead Art Direction, Design Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms.
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CAMPAIGN: Playtex BFF Facebook Game and Fan Page
Agency: Grey Canada Project Role: Lead Art Direction, design, assorted illustrated elements How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison? When Playtex Tampons approached Grey Canada asking for a way to do such a thing
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PUB: Strategy Magazine Back Page AR Cloud
Agency: Grey CanadaProject Role: Lead Art Direction, Site Design, Print Ad Design. Illustration by Rene Zamic, In August 2010 Grey Canada was asked to do an editorial commentary in the industry respected Strategy Magazine’s Back Page. Wanting to focus on digital we decided to do not only the printed page but connect it to a
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3D: The LCBO 3D elephant
Agency:Dashboard Communications and Due NorthProject Role: CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation
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CAMPAIGN: Drive In Another Dimension: 3D Experience
Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a
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WEBSITE: RealToyota.ca Redesign
Agency:Dashboard Communications Project Role: Lead Art Direction, Site Frame Work Redesign, Project Management
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CAMPAIGN: Hellmann’s Real Food Movement
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Awards/Recognition: Applied Arts Interactive Award – 2009 Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
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WEBSITE: Toyota Canada More For You Promotion
Agency: Dashboard (Digital), Dentsu (Traditional) Project Role: Lead Art Director, Designer, & Managed Production Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts.
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CAMPAIGN: H&R Block Calculatron
Agency: Dashboard Communications Project Role: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Awards/Recognition: Applied Arts Interactive Media Award 2008 Category: Weblog/Social Networking
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DIRECT: Rules of Attraction Toyota Mailer
Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Designed an envelope, reminder letter, offer letter, email blast series and a magnet die-cut sheet for the kids. The idea supporting this campaign focused on the “magnetic” personalities of Toyota technicians and the quality of their work and dedication to service literally pulling
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WEBSITE: Sunlight Redesign and Stain Promotion
Agency:Dashboard Communications Project Role: Lead Art Director, Designer, Motion, 3D Design & Managed Production For the first quarter of 2009 much of my time was spent on developing a site refresh including a digital campaign for “What do you see?” on sunlightlaundry.ca. Focusing on bringing once buried content to the forefront and cleaning up the
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WEBSITE: Hellmanns.ca redesign
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Streamlined the Canadian brand site for Hellmann’s to focus on very clean design and universal programming via CSS, HTML, Java, Database – no flash. The idea of the site is simple: an adjustable destination for the client to show 3 main focuses: recipes
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CAMPAIGN: Hellmann’s Desktop Garden
Agency: Dashboard CommunicationsProject Role: Lead Art Direction, Design & Managed Production. Awards/Recognition:Davey Silver Award 2007 category: Branding
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CAMPAIGN: Hellmann’s Digital Taste Test
In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign.
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APP: MILK Summer Bordem App
Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Promotion for the Dairy Farmers of Ontario on getaloadofmilk.ca. The Milk Summer Boredom Buster Event Calendar was a youth focused event finder for Ontario, Nova Scotia, PEI & New Brunswick. Featuring hundreds of events, a smart filter system, sms, email reminders, send to
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MEDIA: Juicy Fruit Synchronized Interactive Banners
Agency: Dashboard Communications Project Role: Lead Art Direction & Managed Production.
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BRANDING: Sunveil Website and Brochure
Project Role: Lead Art Director, Designer & Managed Production The look and feel was developed through searches for themed items found in antique stores and from people’s personal collections. They were then organized and photographed to feel like a travelers cluttered desk. Combine that with too many hours to count in photoshop to combine, touch
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CAMPAIGN: AXE Cottage Contest
Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction
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