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Professional Experience

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Awards & Accolades

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Brands, Speaking, Press & Skills

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Career Experience

Principle Product Designer (April 2025 – present)
Creative Director (April 2023- 2025)
MCIM by Fulcrum Collaborations
Glen Allen, Virginia (Remote in Canada)
(www.mcim24x7.com)

• Lead UX/UI design initiatives, focusing on user-centric methodologies across the platform.
• Developed a comprehensive Figma-based design system integrated with Salesforce.
• Spearheaded various product design projects including analytics benchmarking and incident reporting tools.
• Designed complex UI interfaces and experiences for a Permit-to-work system, AI/ML Assistant System, and multi-user 52-week asset maintenance calendars and external user portals
• Created process and strategy for UX User Research process (included the creation of User Tests, repeatable SUS analysis, and Surveys using Mixed Research Design Qualitative and Quantitive methods)
• Collaborated with the entire staff and worked on further consolidation of amalgamated consumer journey mapping
• Led and hosted multi-round sessions with staff to build a complete set of Personas from marketing targets down to core product users in a single Persona group structure
• Build product brand guidelines combining marketing design with product design for consistency in design language

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Owner (October 2009- present) – UX & Information Architecture – Part-Time
Miner Thought
Burlington, ON
(www.minerthought.com)

• Provide contract UX planning and design services for various digital products and startups.
• Key Brands Worked on: BluIvy, iWorkyWorky, EquoShift, Neighbourhood Coffee, Quantum Gelato, BlueKote, We Are Social Toronto (Social Advertising Pitches/New Business)

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Executive Creative Director (November 2021 – April 2023)
Blink, Toronto, ON
(www.agencyblink.com)

• Managed creative, production, and development teams, enhancing operational efficiency.
• Managed Vancouver team remotely from Ontario

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Chief Creative Officer (March 2019 – October 2021)
VP, Creative Strategy (March 2017 – February 2019)
Vicimus, Toronto, ON
(www.vicimus.com)

• Led the agency’s transition to a SaaS company, overseeing product management and UX/UI development.
• Conducted regular 1 on 1 meetings with staff, Managed multiple teams across two offices
• Managed product development roadmaps for 5 GTM automotive products
• Led multiple product design and marketing teams

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Chief Creative Officer (March 2015 – March 2017)
Dashboard, Toronto, ON
(www.dashboard.ca)

• Directed creative processes and product innovations, transitioning the agency from advertising to software development.
• Rebuilt the creative department into a product design and b2b marketing department

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Associate Creative Director (December 2012 – February 2015)
Senior Art Director (April 2010 – November 2012)
Grey Advertising Canada/WPP, Toronto, ON
(www.greycanada.com)

• Led digital creative projects, developing award-winning campaigns for major brands.
• Won international recognition at Cannes, One Show, Communication Arts, and 50 more awards.
• Ranked in the top 15 art directors in Canada twice (Strategy magazine Creative Report Card).
• Key Brands Worked On: Guinness (Art Director & Copywriter), Post Cereals (Grape Nuts, Shreddies, Honey Bunches Of Oats, Great Grains), GSK (Abreva, Breathe Right, Pronamel, Sensodyne), Missing Children Society Of Canada, Sagicor, Playtex, Scotia Bank, Target Canada (Retail Canadian Launch), T-Mobile (Tele-retail), HSBC, Bombay Sapphire, Cymbalta.

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Senior Art Director (January 2007-March 2010)
Dashboard Brand Communications,
Toronto, ON (www.dashboard.ca)

• Worked on interactive direct and digital experiences for major international brands in marketing and advertising
• Key Brands Worked On: Unilever (AXE, Hellman’s), Cruzan Rum, Corus, CosmoTV, H&R Block, Home Hardware, LCBO, Milk, Ontario Toyota Dealers Association, Sunlight Laundry, Swiss Herbal, Toyota Canada, Vaseline, Wrigley’s Juicy Fruit, W Network.

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Sheridan College Instructor (2006 Fall Semester)
Sheridan College, Oakville, ON

• 4th year Interpretive Illustration Instructor at Sheridan College in Oakville; working to educate and expand students’ horizons in multiple fields and industries. We covered hands-on development and implementation of projects outside of traditional illustration instruction to show alternate possibilities for the soon-to-be graduated.

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Lead Art Director and Designer (February 2005-October 2006)
IN Burlington Magazine + Little Green Tree
Burlington, ON (www.littlegreentree.com)

• Art direction and design of a quarterly 72-page regional magazine with a circulation of 20,000+. Design direction and development of approximately 75-100 projects annually including advertising, multi-page collateral design, new media, and packaging design/illustration. Worked with editors, junior designers, publishers, and sales department in team-based and leadership environments.

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Owner (August 2001 – July 2004)
Toy Twuk Studios
Hamilton, ON

• Multimedia development illustrations, graphic design, website design, 2D and 3D computer animation, video game pre-production and character design.

EDUCATION

• 2002 Advanced Illustration, Sheridan College (1yr Post-Grad)
• 2001 Illustration, Sheridan College (3yrs)
• 1999 Art Fundamentals, Sheridan College (1yr)
• 1996 Coral Shores High, Florida Keys
• 1978 Born

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Fine Art Work

Since 2004 I have displayed and sold my work around the world with a focus on North America.
You can learn more about my artwork on my other site at toddlawson.com.