Product Design & User Research Leadership

From when we used to design and code in HTML and Flash to modern masterpieces of UI & UX intelligence, I cut my teeth in digital and have continued to live in it since 2001. I still actively design while also leading UX & UI design teams. I have brought multiple platforms, innovations, apps, and digital marketing campaigns to market.

• Helped bring 6 AutoTech SaaS products to market overseeing design (UX/UI), branding & marketing plans
• Art Directed and Designed over 100 digital experiences from websites & Apps to SaaS products.
• Created a social app that saved 6 children’s lives

My UX Process:

1. Listen: interviews, conversations & research
2. Understand: learn the user profiles or create profiles and user stories
3. Map: Journey mapping (consumer CX flows, data flows, action flows, flows, KPIs & metrics)
4. Detail: List known, discovered and assumed (unvalidated) issues
5. Think: Concept & present general strategies and ideas
6. Document: Build living requirement documents and information hubs (BRD/Wikis/presentations)
7. Architecture: Build maps (Site maps, IA flows, page flows)
8. Structure: Create wireframes (Paper & low-fidelity digital)
9. UX: Create linear click-through prototypes
10. Validation: Audit, user testing & rework solutions
11. Design: Create or direct high-fidelity UI design
12. Hands-off: Create or direct asset package & update documentation for dev
13. Oversee & QA with Dev to launch

Skillset:

• Leadership: Team & department (12+ years)
• Client-facing: 20+ years of experience presenting creative ideas, UX, and technology to clients as well as public speaking
• Process: Creation & documentation
• Analysis: Documentation & BRDs
• UX Research: Qualitative, Quantitative, and Mixed Methods Research Design Methods, Proposal Creation, Report Creation, Interviews, Survey Creation, and Persona Creation
• UX Planning: User Flow mapping (IA), Consumer Journey, and Wireframing (digital & pen/paper)
• Design: Low and High Fidelity UI Design and Prototyping
• Data Mapping: Documenting and building requirements for data integrations. Including data flow architecture mapping.

My UX UI Tools:

• Design: Pen&Paper, Figma, Sketch, Adobe CC
• Project Management: Wrike, ClickUp, Asana, Jira
• UX research: UseBerry, In-person/virtual meeting tools
• Documentation: Confluence, Microsoft Office Suite, Wikis
• Flows & Diagrams: Miro, Figma, Diagrams.net(Draw.io), OmniGraffle, Visio, Xmind
• Methodologies: Faster To Prototype, 90-minute Boot Camp Thinking Cycle, Agile with scrum boards, Waterfall