Agency: Grey CanadaMy Project Role: Lead Art Direction PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network – which has helped find missing children through the power of social media. The core concept being to leverage mobile and social media from the community to help law enforcement […]
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MCSC launched the first-ever online search party, the ‘World’s Most Valuable Social Network’. They now had a way to alert the masses, but wanted to reach those most likely to report a sighting – people nearest to where and when a child went missing. The ‘World’s Most Valuable Check-In’ is a mobile tool that sends
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The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms
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