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UX Foundations – Planning & Mapping

Articles, UX Foundation, Words

Learn the foundational aspects of user experience (UX) planning and research including forms of user journey mapping and UX architecture.. Over the course of over two decades creating interactive experiences and balancing creative thinking I have spent a lot of time on understanding how things interact with people. In the early days of website design we ignored a lot of the disciplines software developers used in exchange for quick wins and fast track creations.

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CAMPAIGN: Vicimus Auto-Advent Social

Digital, Vicimus, Work Work

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where

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WEBSITE: Autoshow.ca

Autoshow, Digital, Websites, Work Work

Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase

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CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

Digital, Missing Children, Websites, Work Work

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms

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CAMPAIGN: Playtex Dance-Off

Digital, playtex, Websites, Work Work

Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program

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WEBSITE: Mommyville

Digital, playtex, Websites, Work Work

Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.

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CAMPAIGN: Drive In Another Dimension: 3D Experience

Digital, Toyota, Websites, Work Work

Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a

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WEBSITE: Sunlight Redesign and Stain Promotion

Digital, Various, Websites, Work Work

Agency:Dashboard Communications Project Role: Lead Art Director, Designer, Motion, 3D Design & Managed Production For the first quarter of 2009 much of my time was spent on developing a site refresh including a digital campaign for “What do you see?” on sunlightlaundry.ca. Focusing on bringing once buried content to the forefront and cleaning up the

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APP: MILK Summer Bordem App

Digital, UX, Various, Work Work

Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Promotion for the Dairy Farmers of Ontario on getaloadofmilk.ca. The Milk Summer Boredom Buster Event Calendar was a youth focused event finder for Ontario, Nova Scotia, PEI & New Brunswick. Featuring hundreds of events, a smart filter system, sms, email reminders, send to

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CAMPAIGN: AXE Cottage Contest

Digital, Various, Work Work

Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction

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