Design Executive. Product Designer. Creative Leader.
For more than 20 years I’ve helped organizations create better products, stronger brands, and more meaningful customer experiences.
My career spans enterprise software, SaaS platforms, customer experience design, digital transformation, branding, advertising, and innovation. I’ve led product design initiatives for global financial institutions, built and transformed creative and product teams, launched software products, and created award-winning campaigns recognized by Cannes Lions, One Show, Cassies, and other international programs.
Today my focus is helping organizations align business goals, customer needs, and design strategy to create products and experiences that drive measurable results.
Selected Leadership Highlights
- 20+ years leading product design, customer experience, branding, advertising, and digital transformation initiatives.
- 13+ years of executive, departmental, and multidisciplinary team leadership experience.
- Led teams of up to 10+ professionals across product design, creative, development, content, strategy, and marketing disciplines.
- Directed product, creative, development, and marketing functions across agency, SaaS, and enterprise software environments.
- Supported enterprise clients managing more than 2 million critical infrastructure assets across global data center operations.
- Led product design initiatives supporting 8 of the world’s top 10 banks and major global data center operators.
- Oversaw SaaS platforms used by more than 150 automotive dealership organizations across Canada.
- Helped transform multiple organizations from traditional agency-service models into scalable SaaS and product-focused businesses.
- Built and launched new software products, customer experience initiatives, brands, and go-to-market programs.
- Led company rebrands, website redesigns, and customer experience transformations across multiple organizations.
- Worked with global brands including Toyota, Nissan, Guinness, BlackBerry, Scotiabank, Target, GSK, Hellmann’s, and Home Hardware.
- Recipient of 50+ national and international awards including Cannes Lions, One Show Silver Pencils, Cassies, Marketing Awards, ADCC, Applied Arts, CMA, and London International Awards.
Employment Experience
- Executive Creative Director 2021-2023
Blink Agency - Chief Creative Officer 2019-2021
VP, Creative Strategy 2017-2019
Vicimus (Automotive SaaS) - Chief Creative Officer 2015-2017
Dashboard - Associate Creative Director 2012-2015
Senior Art Director 2010-2012
Grey Canada - Senior Art Director 2007-2010
Dashboard
Todd Lawson
Creative Professional Since 2001
LinkedIN Profile
Product Design
MCIM – Product Design
MCIM – Product Design & Marketing
iWorkyWorky – Product Design
QQuote Book – Product Design
Creative Leadership
Guinness National TV-Spot
Breathe Right (GSK) Snore App
BC Ambulance Campaign
Millionnaires OOH AR Ads
Ocean’s More Than A Can Campaign
Staples We Love Teachers Contest
Grape-Nuts “The Odds”
Grape-Nuts “What’s Your Mountain?”
Nice Things Other People Say…
Todd Lawson is a “Swiss-Army-Knife” of creativity. Physical or digital, no matter, he can do it fast and he can do it very, very well. He is a Jack of all trades and a Master of all. Hire him, quick, you won’t regret it.
Glen Hunt | Ex CCO/CTO, V7/Cossette
Todd is a true talent, equal part user experience and idea minded he’s fluent in multiple communication languages.
Patrick Scissons | Co-Founder & CEO, The Ostrich Algorithm / Ex CCO, KBS/Grey/Syncapse/BBDO
He embodied all of his creative works characteristics while also being one of the most calm, cool and collected creatives that I’ve had the pleasure of working with.
Barry Hillier / Co-Founder & CIO At EquoShift / Former Owner/Founder At Dashboard
Todd is a talented senior creative that has incredible dedication and passion. His ability to understand the objectives and deliver relevant, exciting creative is outstanding.
Brian Steinhauser / Co-CEO / Discovery Loft
Todd is one of those rare creative professionals who not only produces beautiful and inspired design, but actively leads the process around it. He understands the sweet spot where business objectives and creative innovation intersect and is extremely adept at bringing fresh insights to the projects he works on.
Gayle Lunn / Partner / Rebelles Research
Todd’s strong leadership, communication and customer service skills were the reason this project was such a huge success for the AutoShow. It didn’t matter what the task or request was, he made it happen for us. We cannot thank him enough as he was a true pleasure to work with!
Stephanie Thompson | Manager, Marketing & Operations | Canadian International AutoShow
View Projects By Brand.
Products I’ve worked on (partial list)
Blu Ivy (HR SaaS), Bumper(AutoSaaS), Glovebox (AutoSaaS), iWorkyWorky (prototype), MCIM (Enterprise Data Center SaaS), Odometer (IT SaaS), OnlineKars (Auction Platform) QQuote (AutoSaaS), RMS (AutoSaaS)
Clients/Brands I’ve helped: Abreva, AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blu-Kote, Blue Ivy, Bombay Sapphire, Breathe Right, Bumper, Burlington Ribfest, Canadian AutoShow, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Diageo, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, GSK, GloveboxCMS, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Nissan Canada, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Phaeton Automotive Group (6 Store Automotive Retail), Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Pronamel, Sagicor General Insurance, Sensodyne, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Suburban Ford (Retail Automotive), Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Target Canada, Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (partial list)